Toyota is one of the world's largest automakers and is known as the quality, durability, and reliability leader in the industry. Toyota's Camry, Corolla, RAV 4 and Highlander define their class. Toyota makes trucks in its Texas plant and most of its cars are made in the markets they serve.

Toyota

Scuderi Air-Hybrid Engine technology setting up to challenge electric hybrids

Independent lab tests confirm the Scuderi™ Air-Hybrid Engine consumes up to 36 percent less fuel than a conventional engine. Beyond 2016 Federal Fuel Economy mandates, the gains will likely enable the technology to now challenge more expensive electric hybrids shown at the 2011 Detroit Auto Show.

Ford Wins Overall Polk Loyalty Award at 2011 Detroit Auto Show

Ford’s resurgence is shown with the announcement that it has the highest rate of overall customer loyalty with its win at the 15th annual Polk Automotive Loyalty Awards, presented at the Automotive News World Congress as part of the 2011 Detroit Auto Show. Kia is the brand with most improved loyalty.

Toyota slips to third place place behind Ford

A year that started badly for Toyota also ended badly. In December 2010, sales of Toyota brand vehicles dropped 5.9 percent from the same month in 2009. The decline put Toyota's total, 12-month vehicle sales for 2010 nearly a half percent lower than 2009 sales – a dismal performance for a major brand in a year in which total U.S. vehicle sales rose 11 percent. Toyota's overall rank among U.S. car companies slipped to third place in 2010, dropping below Ford for the first time in four years.

2011 will be the year of Electric Avenue reality

For certain we will see the continuation of technical innovations like Ford’s EcoBoost engines that have the power of a V8 in a 6 cylinder, but the gas mileage of a 4 cylinder. Moreover, we will continue to see the mainstream deliveries of a plethora of plug-in hybrid vehicles, like Chevy Volts, Nissan Leafs and Fisker Karmas. Even the Toyota Prius will follow suit with its own version of a plug-in.

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