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Subaru moving headquarters to Camden, NJby Ben Hsu
The automaker will double the size of its offices following a six-year sales streak.
Subaru of America is moving its corporate headquarters of 28 years. The long-time corporate resident of Cherry Hill, New Jersey has selected Camden as its new home.
Unlike Toyota — who announced in April that it is moving from Torrance, California to Plano, Texas — Subaru's move will shift its main offices only four miles. The site of the new facility is currently owned by the Campbell Soup Company and is the site of a former Sears store. Subaru and the broth giant will be neighbors, fueling hopes for an Chicken Noodle Outback tie-in or perhaps a Warhol-livery STI art car.
Subaru will purchase the property from Campbell's, provided the state kicks back a $118 million tax break, according to . The company would sell its current headquarters building and shutter satellite offices in nearby Pennsauken, consolidating sales, marketing, service and administration departments into a 250,000 square foot mothership that doubles the size of its current building. Subaru hopes to be moved in completely by late 2016 or early 2017.
The move comes hot on the heels of record-breaking six-year sales streak.
Subaru of America has called New Jersey home since 1969, when Malcolm Bricklin (he of fiberglass gull-winged sports car Bricklin SV-1 fame) began importing the Subaru 360 to US shores.