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Nissan: business case for next Z coupe "difficult"

by Ronan Glon

Z car fans won\'t like what Nissan has to say about the nameplate\'s future.

The Tokyo Auto Show's press days have come and gone, and the born-again Nissan Z coupe many claimed we would see wasn't on the show floor. That's because there is no such thing; Nissan has again hinted replacing the aging (pictured) is very low on its list of priorities.

"It's an interesting question because there is a lot of passion people this vehicle. This vehicle is still very alive but at the same time it is in a segment that is gradually declining, so that is making the [business] case more difficult," Philippe Klein, Nissan's chief planning officer, told Australian website .

He pointed out Nissan is still present in the sports car segment. The Japanese brand will continue to build the GT-R in the foreseeable future, and it's going to significant lengths to expand the reach of its performance-oriented Nismo sub-brand. Even the second-generation Leaf has the Nismo treatment, though the modifications are more chassis- than performance-related.

"We have no intention to quit excitement but we're going to make it happen in different ways," Klein summed up.

That could simply mean buyers seeking a Nissan sports car after production of the 370Z ends will need to step up to a GT-R or purchase a Nismo-tuned model. It could also signal the brand is about to build a Z-badged crossover, a contentious vehicle previewed in 2015 by the . Either way, the future looks dim for the Zee as we know it.

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