Next-generation Nissan GT-R likely won't go hybridby Ronan Glon
Customers aren't interested in a hybrid GT-R, Nissan explained.
The rumors claiming the next-generation Nissan GT-R will come with a hybrid powertrain aren't accurate, according to the man responsible for the model's future. Hybrids are becoming increasingly popular all over the automotive spectrum, but GT-R buyers don't want one.
"Do you really, really want a hybrid for the GT-R? 99 percent of our customers say 'no, thanks,'" explained Hiroshi Tamura, the chief product specialist for Nissan's Nismo division and the GT-R, in an interview with .
Electrifying the GT-R would make it more powerful, quicker, and undoubtedly more efficient. It would also make the coupe heavier, and considerably more expensive. Right now, it starts at approximately $101,000. Going hybrid would push its base price closer to the $200,000 threshold, Tamura revealed. At that price point, Nissan would lose most of its target audience, which is small but loyal, and it would have to pelt the GT-R in a completely different segment of the market.
"Mr. Customer, you have a choice. You cannot have both," Tamura said. In other words, the GT-R can be relatively efficient and expensive, or a little bit less efficient, still jaw-droppingly quick, and much more affordable.
He pointed out Nissan has historically released an all-new GT-R every 20 years. The current-generation car (pictured) was released in 2007, so its replacement will likely ride on its underpinnings, which weren't designed with a hybrid powertrain in mind. And, at the very least, Tamura's comments confirm the GT-R will get a successor, which also kills the rumors claiming it will retire without a successor.