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Nissan Versa stomps subcompact rivals in first month on market

by Andrew Ganz

Subcompact buyers seem to be flocking to the redesigned Nissan Versa.

Nissan's second-generation Versa has barely been in showrooms for a month, but America's cheapest car has already found more buyers than any other car in its segment.

Last month, Nissan delivered 8,566 Versas - that's more than 2,500 more subcompacts than anyone else in the segment. By comparison, Ford found 5,833 Fiesta buyers and Hyundai sold 5,289 Accents for second and third place in the subcompact segment.

Nissan credits both a comprehensive marketing campaign and well-stocked dealers for the Versa's solid numbers.

"The launch has been seamless with ample inventory arriving in dealerships and our new marketing just kicking in this month, we're looking forward to Vers's sales winning streak to continue for a long time to come," said Nissan North America vice president Al Castignetti in a statement released to members of the media.

It's unclear how many of Versa's sales were to less-profitable fleet buyers. The subcompact market is historically heavily saturated with fleet customers - like rental car agencies.

The competition is heating up in the subcompact segment. Ford said today that it will increase Fiesta production in Mexico to meet what it says has been strong demand for its subcompact, while Kia will soon launch a new Rio and Chevrolet will replace its Aveo with an all-new Sonic by the end of the year.

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