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Jaguar Land Rover launches new 'Special Operations' division

by Justin King

Group will focus on limited-editions, ultra-luxury models, heritage products.

Jaguar Land Rover has launched its new 'Special Operations' division to focus on accommodating the "most discerning" clientele.

The company has tasked former Land Rover global brand director John Edwards with leading the new group. The design and engineering team will be directed by Paul Newsome, recruited from Formula 1 specialist Williams Advanced Engineering.

The team will develop limited-edition halo vehicles for both Jaguar and Land Rover brands, including high-luxury editions, custom builds and extreme-performance variants.

A new Technical Centre will be built in the UK to house 150 engineers and designers, with F1-inspired flexible workshops and a customer commissioning suite for vehicle personalization services. The company will also establish a heritage vehicle workshop in Coventry.

Specific details surrounding Special Operations models have not been revealed, though the heritage shop will build the that were recently announced.

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