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Jaguar considers borrowing SVX badge for off-road package

Design boss Ian Callum suggests the street-focused marque could borrow off-road tech from Land Rover.

Jaguar is apparently considering a rugged special edition for its SUV lineup.

The British marque is a newcomer to the SUV market, launching the F-Pace early last year and unveiling the smaller E-Pace for production in 2018. Both are marketed as more performance- and road-focused than other high-riding rivals.

Presumably not worried about stepping on Land Rover's toes, Jaguar is now mulling SUV variants geared for off-road environments.

"We don't talk a lot about the [off-road] ability of our cars because they're road-biased," Jaguar design boss Ian Callum told Autocar. "But they could have that capability as we have the tech in the group. I see the opportunity -- if Land Rover can do SVR, we can do SVX."

The badge made its first modern appearance with the Land Rover Discovery SVX. Craftspeople at JLR's Special Vehicle Operations divisions have lifted the Disco' and added hydraulic roll control, larger knobby tires, unique bodywork and drivetrain tweaks to better deliver the 5.0-liter supercharged V8's 461 pound-feet of torque onto challenging surfaces.

The next-generation Defender will presumably carry the SVX torch when it arrives in coming years. Land Rover design head Gerry McGovern suggests the badge may not be suitable for the Range Rover, however.

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