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Infiniti signs NBA star Steph Curry as brand ambassador

by Drew Johnson

Infiniti has a new brand ambassador.

Infiniti has signed NBA superstar Stephen Curry to be its new global brand ambassador.

Fresh off of his second NBA Championship, Curry will help Infiniti promote its latest "Empower the Drive” tag line. Infiniti says Curry will appear in the brand's future global marketing campaigns.

"Stephen Curry's drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the Infiniti brand. Just like Infiniti, he never stops pushing himself. We see the same dedication every day from our team who works tirelessly to exceed the expectations of our customers around the world. This partnership celebrates a shared drive to continue to change the game," said Roland Krueger, Chairman and Global President, Infiniti Motor Company.

In addition to his two NBA Championships with the Golden State Warriors, Curry also has two NBA MVP awards to his name. In 2016 he led the league in scoring.

Infiniti says Curry will appear in a campaign later this year promoting the company's Q50 sports sedan.

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