Honda is one of the oldest and most respected Japanese brands in the US. Now manufacturing almost all of its popular models in the US, it has blurred the line between foreign and domestic brands to the point that there is no longer a clear delineation. The Civic and Accord are often segment leaders in sales and have won dozens of awards.

Honda

Honda growth slows, lagging industry

American Honda Motor Co. sold 1,230,480 new vehicles in the United States in 2010. That was 79,696 more than the company placed in 2009, a 6.9 percent increase. Not a bad performance – until you consider that U.S. auto sales as a whole grew by 11.1 percent in the same period. Thus Honda lagged the market, resulting in a loss of all-important market share.

Pages