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GM's 'Zora' trademark filing hints at Corvette variant
Term appears to honor the late Corvette engineer Zora Arkus-Duntov.
General Motors has submitted a trademark filing for the term "Zora," registering the mark for use by automobiles.
The term appears to be a reference to the late GM engineer Zora Arkus-Duntov, known as the "Father of the Corvette" for guiding development as the nameplate gained prominence in the 1950s.
The trademark filing, first spotted by GM Authority, suggests GM may be preparing to honor the legendary engineer by including his name in modern branding, perhaps for a special-edition Corvette.
Arkus-Duntov is credited with pushing the Corvette's transformation into a viable competitor against foreign sports cars, pushing the company to add more power via the small-block V8 engine. He was also a driver, setting records on drag strips and at Pikes Peak.
One of the engineer's pet projects, the Corvette Grand Sport, was proposed in the 1960s as an ultralight build for international Grand Touring races. Only five were ever built, though the Grand Sport name was revived for a special-edition 2010 Corvette.
GM has not yet revealed its intended use for the trademark.