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Ford kicks off Ranger production in Michigan

by Justin King

The company invested $850 million at the factory to support the new Ranger and upcoming Bronco.

Ford's new Ranger has finally begun rolling off a US assembly line again after an eight-year absence from the company's home market.

The company invested $850 million at its Michigan Assembly plant to support the new Ranger and upcoming Bronco.

The factory opened in 1957 and ramped up output in 1966, kicking off a 30-year run of the Bronco. Ford claims it was one of the most profitable factories in the world when it began building Expeditions and Lincoln Navigators from 1996 through 2008.

The Ranger's return helped the company avoid layoffs at the factory, which is no longer building the Focus.

As sales slump, Ford recently launched a new marketing campaign to focus on its upcoming portfolio that will see 75 percent all-new models by 2020.

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