Ford confirms all-electric F-Series pickupby Justin King
The company wants to 'futureproof' the best-selling nameplate in the US market.
Ford has confirmed plans to launch an all-electric F-Series pickup, preparing the company's most important model to survive the looming shift toward battery power.
"We're going to be electrifying the F-Series -- battery electric and hybrid," the company's president of global markets, Jim Farley, said at a recent automotive conference, as quoted by the .
The company closed 2018 by celebrating the F-Series' status as the best-selling pickups for the 42nd consecutive year, while the F-150 has retained its dominance as the most popular vehicle of any kind in the US for more than 35 years.
Tesla has promised to build an , a project for which CEO Elon Musk has voiced particular enthusiasm. Highlighting the company's competitive intentions, one teaser sketch shows the truck carrying an F-150 in the bed. The Model 3's has further clarified the threat to established automakers.
Expanding upon previous announcements of a hybrid F-Series truck, Farley has acknowledged that a pure battery-powered variant will be necessary to "futureproof" the Blue Oval's "global juggernaut" pickup franchise.
Ford recently confirmed that midsize pickups will be a focal point of a budding partnership with Volkswagen. The German automaker has boldly proclaimed its intention to dominate the EV boom, making the F-150 a seemingly attractive choice for collaboration.