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Dodge launches Viper exclusivity program, releases production documentary [Video]

by Byron Hurd

\"Viper: DNA of a Supercar\" offers a glimpse at the hand-built assembly process.

Dodge has released a short online documentary showcasing the development and assembly of the 5th-generation hot on the heels of its announcement of a new "1 of 1" Viper GTC exclusivity program.

The program, which takes advantage of the Viper's hand-built assembly process, allows buyers to custom-tailor their vehicles in more than 25 million unique combinations, including 8,000 exterior paint colors, 24,000 stripe combinations, 10 wheel packages, 16 interior trims, 6 aerodynamics packages and several à la carte options.

Buyers who order a Viper under this program will receive a 1:18 scale model of their exact build, and each car is personalized with a plaque which includes the customer's name.

"The Dodge Viper is an iconic, one-of-a-kind, hand-built American Supercar with a 645-horsepower hand-built aluminum V10, a hand-crafted body comprised of hand-laid carbon fiber, aluminum, magnesium and high-strength steel and a racing pedigree," said Tim Kuniskis, President and CEO, Dodge and SRT, FCA - North America. "Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind."

At ~22 minutes, the film is far from comprehensive. Enthusiasts get an inside look at the development of the engine, chassis and interior of the 645hp supercar along with an overview of the assembly process. Built in Michigan at Chrysler's Conner Avenue Assembly Plant, the Viper has only recently begun to some of the volume of its previous generations following a earlier this year. Not long after, FCA (Formerly Chrysler Group) announced the of Viper's factory-backed racing efforts.

"The Dodge Viper is a precision-handcrafted machine expressively built to stimulate all the senses of an enthusiast's soul," said Kuniskis, "It's not widely known what it takes to create this supercar, including the 140 to 160 hours to hand paint each Viper, so we produced the film to show what sets the Viper apart from everything else in its segment."

Check out the documentary below.


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