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Chevrolet Camaro demand outpacing supply

by Drew Johnson

The 2010 Chevrolet Camaro looks to be a bona fide hit for General Motors as the Detroit automaker is struggling to keep up with demand. After taking more than 14,000 pre-orders, GM is scrambling to fill the 25,000 dealer orders that have flooded the Camaro's Oshawa, Ontario plant.

GM has seen it sales slide more than 40 percent this year, but the Chevy Camaro is flying off dealer lots. In fact, demand is so high that most dealers say they won't see another Camaro for several months. Those that still have the new-age pony car in stock are routinely taking $500 over MSRP.

GM sold 5,463 Camaro last month.

Although the market is now full of rear-wheel drive coupe choices - including the Ford Mustang and Dodge Challenger - the Camaro seems to be hitting the sweet spot of the segment. Those that want relative fuel economy and sporty driving characteristics can opt for the 29 mpg Camaro V6 while those craving an all-out performance machine can order the V8-powered Camaro SS. The Camaro is also featured in this summer's "Transformers: Revenge of the Fallen", which can only help sales.

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