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Images show long-wheelbase Cadillac ATS-L

GM kicks off \"I\'m coming with length\" marketing campaign.

General Motors has kicked off its marketing campaign for the Cadillac ATS-L, a long-wheelbase variant designed for the Chinese market.

Rear-seat occupants can stretch their legs with an extra 3.4 inches of room, while the stance has been widened by nearly an inch. The model is also said to sit a bit lower to the ground.

Images posted by Autoevolution show GM's advertising materials, including a bold poster that shows the ATS-L and proclaims "I'm coming with length."

Aside from the revised dimensions and legacy wreath-and-crest logo on the grille, the long-wheelbase edition essentially matches the standard ATS sedan. Shared powertrains include the 202-horsepower naturally-aspirated four-cylinder engine, a smaller turbocharged mill with 272 ponies, or the 3.6-liter V6 with 321 horsepower and 274 lb-ft of torque.

The ATS-L will be built locally in China, helping keep the price down to around 275,000 yuan (~$44,500 USD).

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