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Cadillac to revamp logo?

by Nat Shirley

Cadillac\'s emblem may soon lose one of its definining elements.

Cadillac has long been known as the crest-and-wreath brand, but that nickname may soon have to change.

GM's luxury division is working on an updated logo that does without the laurel wreath surround that has been one of its defining elements for decades, industry sources have to Automotive News.

The redesign is intended to create a more streamlined look that supports the sleek, high-tech image that Cadillac is trying to convey as it seeks to move further upmarket. It also comes in response to negative feedback on the current badge from potential buyers.

"Every time it was tested, the reaction was almost universally negative," a Cadillac insider told the trade journal, adding: "The wreath is seen as outdated and obsolete."

While the decision to change the emblem isn't yet final, the new design could begin appearing on the grilles of Cadillac vehicles as early as the 2015 model year if it's approved for production.

Cadillac's original logo drew inspiration from the family coat of arms of the founder of Detroit, Antoine de la Mothe Cadillac. Over the course of the brand's 111-year history, its logo has evolved nearly forty times; the current iteration was adopted in 1999.

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