SEMA: BMW M3 30 Years American Editionby Ronan Glon
BMW will sell the one-off model after the show.
The Germans are taking SEMA by storm this year. Audi introduced a brand-new concept based on the TT, and one of the stars of the BMW booth is a one-of-a-kind M3 built to celebrate the nameplate's 30th anniversary on the American market.
The model is appropriately named M3 30 Years American Edition. It stands out on the show floor with a Frozen Red II Metallic paint job that's a tribute to Henna Red, a color offered on the original M3. Gold alloy wheels inspired by the ones fitted to DTM cars add a finishing touch to the look.
BMW has decked out the interior in red, white, and blue leather upholstery as an homage to the American flag. Special emblems on the dashboard and the headrests emphasize the car's uniqueness.
There are no mechanical modifications under the hood. However, BMW added a sport exhaust system and an adjustable suspension designed by its M division.