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Audi sets Q1, March sales records

by Drew Johnson

Audi is well on its way to becoming the world\'s best-selling luxury automaker.

Audi has set a new first quarter sales record on the back of a record-setting March.

Audi announced on Monday that its sales during the first three months of 2013 increased 3 percent to a company record 369,500 units. Audi's Q1 sales were given a boost by the company's 147,700 deliveries in March, which was also a high-water mark for the Ingolstadt-based automaker.

"Building on the first quarter's record deliveries, we want to continue this positive sales trend over the next months, too," said Luca de Meo, Member of the Board of Management for Sales and Marketing at Audi AG.

First quarter sales in Audi's single largest market, China, increased 14.2 percent to 102,810 units. Audi says the three month period to start 2013 was the first time in the company's 25-year history in China that Q1 sales topped 100,000 units.

In the United States, Audi's Q1 sales increased 16 percent to 34,186 units as buyers clamored for the company's Q5 and Q7 SUVs. Audi hopes to sell 200,000 units annually in the U.S. by 2018.

Despite continuing uncertainty in the European market, Audi's sales on its home continent increased 0.7 percent to 187,600 vehicles. However, Audi's sales in Italy and France were lower than last year's results.