Aston Martin considers Lagonda sedan for global marketsby Justin King
The company initially expected to offer the sedan exclusively in the Middle East.
Aston Martin is already considering its sedan for global markets, after first introducing the ultra-luxurious model as a Middle East exclusive.
It will be known as the Lagonda Taraf in the Middle East, adding the Arabic word for "ultimate luxury," the company noted at a naming ceremony in Dubai. It is expected to be renamed for other markets, however.
"‘It is clear from the initial reaction to the car that interest from around the world is extremely high and I can confirm today that we are also evaluating the opportunity to offer this Lagonda in other markets," said Aston Martin CEO Andy Palmer, as quoted by .
The Lagonda resurrects an Aston nameplate that was first used in the '70s. The new model carries a few design cues from the original, but modernized with restyled carbon-fiber bodywork.
The lengthy sedan is reportedly built upon Aston's aluminum VH platform, consistent with the company's other models. It is expected to be powered by a 6.0-liter V12 engine with 565 horsepower sent to the rear wheels via an eight-speed transmission.
The luxury automaker is currently offering the Taraf to select customers on an invitation-only basis.