White Toyota RAV4

Toyota RAV4 Crushes Honda CR-V and Nissan Rogue In Sales To Take Over Top Spot

The oldest design in the compact crossover class carries the Toyota RAV4 past rivals.

Despite newer designs and updates, the Honda CR-V and Nissan Rogue cannot keep up in sales with the Toyota RAV4. The Toyota RAV4 is now entering its sixth model year with its current design. In car-years that makes the RAV4 about 96 years old. Yet, it is soundly trouncing its rivals in sales, and seems to be on a sales path to being the top nameplate in the industry's largest vehicle class for 2017. Incredibly, Toyota sold almost 50% more RAV4s than Honda sold CR-Vs in August.

For the second straight month, the RAV4 has topped the prior compact crossover segment sales leaders, the Rogue and CR-V. With an amazing total of 43,265 unit sales, the RAV4 grew an astounding 30% over last August. The RAV4's sales top the CR-V's 30,960 in sales, which declined by almost 20% compared to last year.

The Rogue's 34,349 unit sales represented a 17% increase.

Toyota's two strong back to back monthly sales have propelled it into first place in the largest automotive segment. With 269,835 crossovers sold in the first eight months of sales, the RAV4 is now ahead of the number two CR-V by about 20K units and well ahead of the Nissan Rogue which has not yet passed the 200K units mark for 2017.

The RAV4's sales seem to have placed it in third place among all nameplates. The Ford F-series is still maintaining sales above 60K units per month, but includes multiple truck models in that nameplate total. Similarly, the Chevy Silverado, which is maintaining sales above 50K units per month includes an entire series of vehicles.

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